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Attitudes And Attitude Change
Attitudes and Attitude Change
by Kevin Spaulding
Humans are hard wired to be opinionated. We form likes and dislikes almost from the moment we first gain consciousness....
- Introduction
- Attitude Bases
- Attitude Change
- Persuasive Communications
- Playing to Emotions
- Resisting Persuasive Communications
- Attitude Influencing Behavior
- Advertising
- Conclusion
Featured on : 2008-08-24
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